Bibliography

Hypodermic needle theory

https://en.wikipedia.org/wiki/Hypodermic_needle_model

Cultivation theory

https://en.wikipedia.org/wiki/Cultivation_theory

Uses and gratification theory

https://www.learning-theories.com/uses-and-gratification-theory.html

Reception theory

https://www.slideshare.net/dphillips4363/reception-theory-presentation

Denotations and Connotations

https://study.com/academy/lesson/what-is-connotation-and-denotation-definitions-examples.html

Ethnicity representation

https://www.slideshare.net/Jaskirt/ethnicity-31762183

Gender representation 

https://www.oxfordbibliographies.com/view/document/obo-9780199756223/obo-9780199756223-0010.xml

Research Sony Ads Bouncy balls & Paint explosion

https://www.thedrum.com/news/2015/09/06/qa-10-years-balls-how-sony-pushing-technical-and-creative-boundaries-stay-ahead

https://www.thinkbox.tv/creative/behind-the-scenes-of-great-ads/sony-bravia---paint/

Foley sounds

https://www.sound-ideas.com/Page/what-is-foley.aspx

5 Functions of Packaging

http://www.yourarticlelibrary.com/marketing/5-basic-functions-of-packaging-in-marketing-a-product/22204

Campaign live ad

https://www.campaignlive.co.uk/advertise